SEO is made up of multiple elements

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SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important to your online business.

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Content

Content is the meat of your SEO efforts. It’s the substance of the website you want your visitor to come to and experience. For the sake of this discussion, we will assume you are developing content that helps your site rank; however, if you are still not doing this we suggest to start now, for that you can try this website!

If you don’t understand what that means, Google’s content guidelines should help you out.

“Our content guidelines explain how we select, and prioritize, the different kinds of content you can publish on Google.com.”

This is a great guide, and explains the basics of content. You can learn more about content guidelines and what Google considers important in the article below. The point of this information is that you need to make sure that your content meets these criteria in order to appear in search results.

How Google selects the best content

When Google publishes a new algorithm update, there’s a chance that you may be impacted negatively. While the update doesn’t affect everything, you should take it seriously, as you should any changes Google makes. It’s likely that a new algorithm update will affect your site negatively, but you can still prepare your site for search.

If you think your site will be impacted by the new algorithm update, you should: Make sure you’ve set up your site with appropriate Search Console and indexing to avoid any changes.

If you’ve been using AdWords and/or Google Display Network campaigns, make sure to get in touch with your ad group to ensure you’re taking advantage of the update to your advertising policies and reporting.

If you think your site will be impacted by the new algorithm update, you should: If you are a developer, consider writing your own ads (see more about how to write ads).

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